Many Netflix watchers are getting annoyed with the unskippable ads for Original Shows and Movies, reports are saying, especially for things that they don’t find relevant to themselves.
Netflix has always had a reputation for its aversion to ads, and its avoidance of using them to generate profits on their platform. It was a much-applauded decision by the company to keep ad-based revenue off of their program. However, in the last few years, people have raised complaints about the appearance of ads on the streaming tool.
These ads are not from third-parties, like one would expect, but rather from Netflix itself. They promote the Netflix Original shows and films that have recently become a mainstay of the company.
The first complaint was made near November 11, 2016, after the premiere of True Memoirs of an International Assassin, and the most recent follow the April 14 premiere of another original movie, Sandy Wexler.
The reason behind this outrage? The ad was, according to users, unskippable, and not at all something they would be interested in.
This is also in response to the rising prevalence of video previews that may display shows and movies that are not to user interest.
These previews are not teasers or trailers, but rather video synapses that are supposed to help users make faster and more confident decisions.
To make members, as Stephen Garcia, Director of Product Innovation for TV and Chris Jaffe, VP of Product Innovation, stated: “browse less, and watch more.”
These previews, as well as the ads for Netflix Original shows and movies, can be taken as a risky gamble. Studies show that 84% of people between 25 and 34 have left a favorite website because of intrusive or irrelevant advertising.