Globally, mobile apps are estimated to be worth nearly $35 billion. This number is set to grow, especially with television and social media giants coming up with new ways to stream from the comforts of a mobile phone.
Just a few days ago, online video giant YouTube released a new plan of action that may have the potential to push cable television to the curb. Their app, YouTube TV, will offer a television streaming service that will connect live broadcasts and cable networks to their website, making it easy to stream any show online .
So what does this mean? For the price of $35 dollars a month, any user can simply click on their app and be connected to a number of their favorite shows. Consumers will be able to connect six users to one account and will have access to 40 different networks.
Subscribers will also gain access to premier shows and movies that were only available before to YouTube Red users. This is YouTube’s other subscription service — it is not a separate app — and its primary feature allows customers to watch videos offline, without an Internet connection.
However, YouTube isn’t the only online network that has video streamers in mind. Facebook, the giant of social media, has just launched a video app that will bring television to everyone’s homepages. The whole idea of the app is to allow users to share and stream videos from Facebook onto a larger screen without the need to squint and look down at a smartphone or laptop.
Once launched, Facebook’s new app will be available on Apple TV, Amazon Fire TV, and Samsung Smart TV.
This move will be able to secure some advertising funds for the social media giant, something that is becoming more prevalent with consumers every single day. Advertising on television reaches all types of demographics and is one of the only ways to stay relevant in the ever-growing world of search engines.
Plus, videos aren’t going anywhere anytime soon. Forbes reports Facebook founder Mark Zuckerberg explaining the potential this app can bring.
He says, “I see video as a mega trend on the same order as mobile. That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways.”
So keep your eyes peeled for these new apps, video streamers. Facebook’s app will launch in a few weeks, and YouTube TV is set to launch fully within the next few months.